the activity of creating metrics to understand how much value a product delivers to its users.

you are the one who decides which object and event data to send to Mixpanel as part of your implementation spec. works with customers to manually define them based on the goals and metrics outlined in their tracking plan

Key Themes

• Behavioral data is event data and object data joined together
• Behavioral metrics are critical to product analytics; when we want to understand the “health” of our business, we need to examine end-user behaviors
• Metrics are only impactful if other people can understand them; analysis (by itself) is not enough—we need to build dashboards and reports that are intelligible to others

Taxonomy

• What data do we have?
• What Actions/Attributes does the data represent?
• List of All keys (Attributes) present in a set of data
• List of Event Behaviors is called Event Taxonomy.
• List of Object Attributes (Users) is called Event Taxonomy.

Acquisition

You cannot grow a product’s usage or a business's revenue without some meaningful customer acquisition strategy.

roles in product, growth, operations, and management where the job's primary function is to find ways to optimize and fix leaky or broken parts of a funnel.

Customer acquisition will almost always revolve around some sort of “sign up” or “create account” behavior.

acquisition metrics are generally easier to measure.

Retention

no two products will have the same retention strategy.every product must define its own strategy to keep its customers